Back in 2016, I was becoming more interested in the zero waste movement and one of the many books I picked up at the time was Rob Greenfield’s book, “Dude Making a Difference”. I reached out to him and asked about the possibility of me updating his branding for his YouTube videos and he agreed.

I created outro graphics and logo animations that would package his videos in a simple, clean style while still conveying his brand of environmentalism and positivity. Currently, his videos on sustainable living and foraging featuring the new branding have been viewed over a million times.