The Rare Impact Fund

I’m very grateful to have worked with Fort York VFX on the launch video for the Rare Impact Fund, the nonprofit affiliate of Rare Beauty.

The Rare Impact Fund supports 23 organizations that provide mental health resources and programs within 3 specific areas: social and emotional education, communities of practice, and suicide prevention and crisis support.

The fund has raised over 3 million dollars since 2020 and on World Mental Health Day 2023, Sephora donated 100% of its Rare Beauty sales to the Rare Impact Fund.

My role was design and animation for the text-based sections of the video.

  • Featuring: Selena Gomez

    Editorial Company: Rooster Post Production
    Editor: Brigitte Haynes
    Executive Producer: Melissa Kahn

    Production: Door Knocker Media
    Director: Karen Barzilay
    Executive Producer: Matt Finlin

    Colour Facility: The Vanity
    Colourist: Jordan Benegbi
    Producer: Valentina Garcia Salazar
    Executive Producer: Steph Pennington

    VFX + Finishing: Fort York VFX
    Creative Director: Mike Bishop
    Lead Flame Artist: Melissa Vasiliev
    Flame Assistant: Serina Choi
    Motions Graphics: Erin Prysiazny / Rob Findlay
    Producer: Armen Bunag
    Executive Producer: Erica Bourgault-Assaf

The fund has raised over 3 million dollars since 2020 and on World Mental Health Day 2023, Sephora donated 100% of its Rare Beauty sales to the Rare Impact Fund.